“This book redefines enablement with an extremely forward-thinking approach! It’s giving you the cheat code to empower your teams with the right knowledge, driving efficiency, and transforming the way we support our people!”
Michelle Afshar
Global Head of Enablement at Darktrace, former Head of Enablement and Strategy, Zoom
Unlocking the future of sales enablement
The age of AI is disrupting everything— and your enablement strategy is no exception.
With Just-In-Time: The Future of Enablement in a World of AI, Melanie Fellay, Spekit co-founder and CEO, delivers a wake-up call to enablement leaders and sales leaders, revealing why traditional methods are failing, how to rethink enablement for the modern workforce, and why the clock is ticking on taking action—or being left behind.
Packed with actionable strategies and real-world examples, this book is your guide to driving employee performance and thriving in the era of AI.
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About the author
Melanie (Mel) Fellay is the CEO and co-founder of Spekit. She started the Just-In-Time Enablement Company in 2018, raising $60 million in funding for the startup. She was previously the Chief of Staff for RealtyShares.
Recognized as a dynamic speaker, innovator, and advocate for women in technology, Melanie’s thought leadership on enablement, culture, and the future of work has drawn a global audience.
She’s a Forbes 30 Under 30 recipient and Entrepreneur’s Top 100 Women of Influence. Drawing on her deep expertise in enablement, Melanie knows that success in today’s rapidly shifting landscape isn’t about knowing everything; instead, it hinges on having the right information at the right time. Her mission is to make that possible for everyone.
When Melanie is not on a plane, you can find her at the Spekit Denver headquarters or with her family in the Bahamas.